culture


http://www.google.com/imgres?hl=en&client=firefox-a&hs=LmN&sa=X&rls=org.mozilla:en-US:official&biw=1350&bih=837&tbm=isch&prmd=imvnsb&tbnid=muXyBbTKNRDoOM:&imgrefurl=http://www.nerdnirvana.org/tag/apology/&docid=msRkzGGUHtmARM&imgurl=http://www.nerdnirvana.org/wp-content/uploads/2010/12/apology-form.jpg&w=480&h=373&ei=wg61T-PQGOTMsQKrprGjAQ&zoom=1&iact=hc&vpx=948&vpy=400&dur=4396&hovh=198&hovw=255&tx=133&ty=81&sig=118143666512295999900&page=1&tbnh=139&tbnw=195&start=0&ndsp=24&ved=1t:429,r:16,s:0,i:174There is nothing so surprising as humility. Humility is beautiful, whether it’s in the face of accusation or in the honest admission of wrong—wherever I see it, I am immediately softened.

I felt that softening in me while viewing this video apology from o.b. (yes, the maker of feminine products!). What could have prompted o.b. to make such an apology? Well, they had some delivery troubles, and a greatly loved product line was discontinued for quite some time. Many brand loyal women were greatly upset. Something needed to be done. So they made a customizable video. It’s brilliant. I wrote all about the situation and the video for my Mixed Signals column this week over at Christ and Pop Culture. Click over to read “How to Make a Proper Apology” and then share your thoughts in the comments—and from there, you can click over to the video and see how your name gets worked into this clever apology.

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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.

Mother’s Day gives us a chance to look back on all that our moms have done for us. We can see the years of help, encouragement, guidance, and sacrifice—all done in love.

This Mother’s Day, you can give your mom a gift that multiplies the blessing she has been in your life. Your honorary gift to Thanks, Mom! through As Our Own sends her strength to girls in India.

Many girls in India have been robbed of this vital support system. They do not have the sort of care that we received. And many are in great danger of exploitation and slavery.

But we have the opportunity to stand in the gap on behalf of these girls.

Today, your honorary donation sends the strength you’ve received to them, restoring what they’ve lost. Your partnership will help raise a generation of daughters who will take their place in a faithful lineage in India. Generations will one day look back and see the legacy that began with the investment you made.

Honor your mom today!

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Don’t miss any of the Thanks, Mom! buzz! An amazing team of bloggers are scheduled to launch inspiring posts all week. Watch here for updated links.

Christ and Pop Culture writers inspire with Honoring the Difference Our Moms Made.

Lindsee from Living Proof Ministries shares You Don’t Have to Be Called a Mom to Be a Mother.

My reading jaunt at Beach Retreat 2012 is coming to a close. [sigh.] It’s been thoroughly enjoyable and greatly filling!

New friends found at Beach Retreat 2012.

At the end of a Beach Retreat, I like to reflect a bit on the books I’ve consumed and how each has nourished me. A theme or thread often emerges between the seemingly random books selected. It’s like they’ve become friends after a week at the beach, discovering little pieces of commonality in their personalities and characters. Here’s the treasure from this year’s stack.

I once wrote a poem with this line: “Let my life be a stage where Your glory is displayed for all to see.” I was reminded of this line while reading Donald Miller’s A Million Miles in a Thousand Years: How I Learned to Live a Better Story. He challenged me to live a life that is a story worth reading about. For me, this includes developing a better awareness of how I spend my moments, because each day has only so many. I want to spend mine wisely, on projects and writing that will make my life story something of a grand play where God’s glory is magnified.

Awareness and focus on the important things such as these are slippery. Anchors keep them moored. Ann Voskamp taught me that gratitude for all the little gifts in everyday life serves as a tether for keeping my eyes fixed on the meaningful. The act of writing down the lovely in life unwraps these important God-gifts, making them tangible. (Also, her poetic writing style fed my writer’s heart.)

Story pops up again in Brian Godwa’s Word Pictures: Knowing God through Story & Imagination. Here I learned how God is the master storyteller, using plenty of examples and parables and characters to tell of who He is. Seeing life through the story lens places the everyday in a different light, making it more of an adventure to unwrap than a day to plod through.

In the midst of stories and gifts, A. W. Tozer tells me not to be a sloth. If it’s gratitude I want, then I will have to purposely unwrap God’s gifts. If it’s a better life story, then I will have to actually live a better life story. If it’s knowing God more intimately, then I will have to actually pursue Him. Sounds practical and easy enough, but I needed to hear it.

The subtitles of these four books say much: How I Learned to Live a Better Story. A Dare to Live Fully Right Where You Are. Knowing God through Story & Inspiration. Expect God to Interrupt Your Life. I would love for my life to be shaped by the richness from these reads!

I also read The Hunger Games, which I enjoyed (made the movie much more understandable). I walk away from that thinking of the girls I met in India. I don’t want to be the clueless Capitol, gussied up and filled with self while all around me there are people starving, brutalized, and neglected. If I’m going to just live life for my own comfort and amusement, I may as well have pink hair and crazy clothing. It’s as ridiculous as it looked in the film.

Finally, I’ve just started Robert Lane Greene’s You Are What You Speak: Grammar Grouches, Language Laws, and the Politics of Identity. It is a commentary on language covering everything from history to usage to common misconceptions. The message so far? What people are saying—the words and phrases they use and misuse—are windows to their very souls. Haughty judgment of how someone speaks is never appropriate, and Greene reminds me that the heart is what is being said rather than how they are saying it.

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Sources
1. Donald Miller, A Million Miles in a Thousand Years: How I Learned to Live a Better Story(Nashville, Tenn.: Thomas Nelson 2009).

2. Ann Voskamp, One Thousand Gifts: A Dare to Live Fully Right Where You Are (Grand Rapids, Mich.: Zondervan 2010).
3. Brian Godwa, Word Pictures: Knowing God through Story & Imagination
4. A. W. Tozer,  A Disruptive Faith: Expect God to Interrupt Your Life (Ventura, Cal.: Regal 2011).
5. Suzanne Collins, The Hunger Games (New York, NY: Scholastic 2008).
6. Robert Lane Greene, You Are What You Speak: Grammar Grouches, Language Laws, and the Politics of Identity (New York, NY: Delacorte Press 2011).

Live life long enough, and you come to realize that suffering cannot be avoided. There are betrayals and disappointments and trials and more. They wear us down, turn us inside out.

Hope in Shadow

If we aren’t careful, the sorrow will steal everything from us, even our hope. And we cannot make it without hope. It is oxygen for the soul, even in heartache—especially in heartache. Without it, we suffocate.

Any hope I have that’s true is found in God. He has demonstrated His love and care for us in His Son, who came to conquer the sin-mess of this world and all that works to bring us down.

But we have to keep reminding ourselves of the truth, of the hope, of Christ. When we are knee-deep in sorrow, we forget.

My artist friend Angel is hosting a show this weekend titled A Confident HOPE in conjunction with the DBA F1rst Fr1day Artist Showcase. There she will showcase art of all kinds that point us to the only hope that is sure: Jesus. Visit Angel’s gallery (101 W. Monroe, Suite 201, Bloomington) Friday from 4 to 9 p.m. and Saturday from 11 a.m. to 4 p.m. to see the collection.

Here is my word art for the show. Enjoy and may you be inspired to yield to this confident hope in Christ.

Gold from Shadows
Inspired by Romans 8:18–39

this dark day heartaches ebb and flow
in the shadows gathering
as a cocoon

so lament, groan with all of creation
your Maker collects it
as golden thread

with which to weave Redemption’s Story
and hand-hewn protective love
as a shield

birthed in the Son, proven cross-death true
now raised, seated, alive forevermore
as glory Divine

pouring out as Many Waters
filling the throne room with your name
as tenderness true

nothing in all creation can silence or thwart
the confident Christ-hope that bursts
as dawn

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Photo Credit
“Hope in Shadow.” Anna Maria Island, Florida. Personal photograph by Erin Straza. May 2012.

There I was, scanning the dessert menu of a quaint little place called Island Creperie, and my eyes did a double take. Not on the St. Marteen Crepe with its delectable combo of bananas and Nutella (which was fabulous, by the way). No, it was after that, when I stopped at the Hot Drinks section to look over my coffee options.

Right there, for all the world to see (and adopt!) was expresso. ack!

And of course, I couldn’t contain myself. I had to discuss. Language talk makes for delightful table conversation, so I drug my beach retreat friends into a riveting discussion about which was correct. (The Hubster is accustomed to this. Lodge Ladies? Not so much. My apologies to them.)

I was so stunned, I took a picture. Of a menu. I am a weirdo. But I had to document what I often hear but haven’t ever seen in print.

Lodge Lady J mentioned that in France espresso was a small shot, un express. Maybe that’s why this little French-like restaurant spelled espresso incorrectly? But why not just call it un express to make it French-authentic? hmm. My only consolation: Another Which Word Wednesday, plopped in my lap. On vacation, even!

Here’s what I found in The Oxford American Dictionary:

espresso :: noun
strong black coffee made by forcing steam through ground coffee beans; from Italian (caffè) espresso, literally ‘pressed out (coffee).’

So espresso is Italian; un express is French. Perhaps as Americans we are combing the two to form the hideous expresso?

The Oxford American Dictionary goes on to note: “The often-occurring variant spelling expresso—and its pronunciation |ikˈspresō|—is incorrect and was probably formed by analogy with express.” Makes sense, the association of express, a word we know, with espresso, a foreign term.

Makes sense, but that doesn’t mean I have to like it. Then again, the restaurant also spelled mocha with a K (moka is also Italian, a brewing process for a coffee drink with no chocolate). Sighs all around.

What’s my WWW verdict? Pretty simple: Espresso has no X. And restaurants as fabulous as Island Creperie don’t need to resort to exotic spellings to make their menus look fancy. Just spell it correctly. That’s fancy enough.

What’s your verdict? Do you like a little X in your espresso? Do you want to launch a campaign to save espresso from those who do? Do share in the comments.

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Check out previous Which Word Wednesday verdicts here.

Beach Retreat Packing Rule #1: You can never have too many books.

A chronicle of my reading on this year’s beach retreat. This post will be updated throughout the week—stay tuned!

Updated Friday, May 4, 2012, 1:15 p.m.

See what I’m reading . . .

Oh, how I love to travel. I love the going and the getting there, by car or air or whatever (except, boats, which can sometimes be not-so-fun for my head).

Air travel is especially great because I get to do some of my most favorite things: reading, crossword puzzles, hanging out with loved ones, napping, people watching, coffee drinking, . . . all while someone else does the hard work of transporting my luggage and flying the plane. Really, this is pure luxury!

So when I saw this new TV ad for Delta, my heart went out to the airline industry. In it, Donald Sutherland narrates the story of air travel in a way that evoked empathy in me for Delta in particular and the industry as a whole. It addresses many of the common grievances people have toward air travel in a way that reframes the root causes. I’ve heard plenty of passengers over the years gripe and complain about this, that, and the other. Most of it is plan silly (although there are always cases of true negligence), based on our human tendency to think that things should go as planned without a single hitch. That’s not realistic, in air travel or in life.

Click over to read my post at Christ and Pop Culture: Mixed Signals: Giving Grace to the Airline Industry. And get leave your thoughts in the comments.

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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.

 

 

Happily ever after.

These are the words I thought of during yesterday’s message at church on Ephesians 5.

What stories could be told by this tree's scars?

“Happily ever after” evokes images of blushing brides and awestruck grooms pledging their love to one another before a cloud of witnesses. These are the words of fairy tales, the ones popularized by Disney, in which young love must be fought for and pursued to the point of death and self-sacrifice. The characters arrive at the altar certain of the power of their love to conquer every obstacle. They are pronounced man and wife, walk the aisle, and that’s that.

Everything is happily ever after.

Or not.

It’s not that happiness in marriage is impossible. It’s not that marriage itself is impossible.

The problem with happiness in marriage is that we don’t live in a fairy-tale world. Marriage happens in real life with plenty of occurrences that aren’t so happy.

And marriage happens between two people who are not fairy-tale lovely. We are all broken, and when God fuses two people into one, their broken places line up just right to grate upon each other, to sharpen each other, to refine each other. In time, this produces a beautiful result—but it takes time, and that is something difficult to withstand.

In real life, we get tired and our feelings get hurt and our words come out sideways to inflict pain on our beloved. Fairy tales don’t grapple with betrayals and forgetfulness or loss of income and mental capacity.

The truth is, fairy tales are too wimpy to hold up under the reality of living life in this world-gone-awry. We need something stronger. And more lovely.

We need the same gumption after we say I do that we have before. We need to fight for our love and pursue it to the point of death and self-sacrifice. It calls for the death of self and that’s where true happiness—joy—is found.

Where do we find such gumption? Only in Jesus and from Jesus, the one who died for His beloved—for us. This is the sort of love that is redemptive, making something beautiful out of the broken.

This is the sort of beauty you have to fight for. So strap on your armor, people! This is way better than a fairy tale. It’s real life. And it’s beautiful.

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Photo Credit
“Life Scars.” India. Personal photograph by Erin Straza. February 2012.

There are lots of options for communicating today: Facebook, Skype, Twitter, SMS, Phone, Smoke Signals, Morse Code, and more. Skype has a new campaign that claims using Skype is a morally superior choice, because it doesn’t use lowly text-speak and it brings a closer connection to those you are talking to.

I explore the validity of that claim in this week’s Mixed Signals over at Christ and Pop Culture. I’m thinking that no matter which comm tool you use, it’s the words that make all the difference in building up a relationship or tearing it down.

Click over to read my analysis, Mixed Signals: Skype’s Campaign Wants to Bring Back Social Graces. And get leave your thoughts in the comments.

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Mixed Signals is my weekly musing about marketing miscellany in advertising, branding, and messaging hosted each Thursday at Christ and Pop Culture.

For today’s Mixed Signals column, titled “Fast Phones Expose Your Inner Ugly,” I discuss the messaging of the AT&T commercials that use the line, “That’s so 42 seconds ago.” People who have AT&T phones get their information faster than people who have other phones. The result? The right to be really ugly to people who are 42 seconds behind you in learning the latest and greatest. hmmm . . . is that really the sort of person we would want to be? The messaging strategy is hard to tease out.

Read more over at Christ and Pop Culture, and join the discussion by posting your take on the matter.

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