filling my patch of sky

Few people get to pursue their passion in their vocation. I am passionate about words, and I get to craft and edit words to develop messages that are clear, consistent, and cohesive. I am always interested in new client work. Please contact me in the comments below or by e-mail (erin/AT/fillingmypatchofsky/DOT/com) if you have a project to discuss.

_______________________

Marketing Communications | Creative Writing | Editing
Drawing upon corporate experience, freelance projects, and graduate work, I assist clients with marketing communications planning and campaign development, brand development and execution, and written content, editing, and proofreading for newsletters, Web sites, and brochures.

Check out some of the projects I’ve worked on.

_______________________

[1] Communications for As Our Own

Communications Development, Web Site Content, Facebook Content, Identity Launch Materials

This client contacted me for communications help to unveil their name and manage their identity change from Charasia to As Our Own. The project scope began with smoothing out the organization’s mission statement, which served as the foundation for announcing the new name and logo. That led to content for a new Web site as well as other written communications (including Facebook profile information, campaign creation and execution, partner updates, grant proposals and reports, and newsletters).

This is more than a project—the ministry of As Our Own has captured my heart and soul. I count it an honor to work with them.

Identity and Web Design by Taylor Design Works

_______________________

[2] Training Guide for Spread Truth

Manual Content Development and Editing

This project is everything a freelancer dreams of: great people, inspiring project, creative freedom. The challenge was to take the director’s 40-plus pages of training notes and expand them into a full training manual. I had the opportunity to edit the original content, create new sections, add transition paragraphs and sentences, and offer suggestions for training tools.

Working with Spread Truth is not only a professional highlight—it is a personal one too, as I got to lend a hand to a work that helps people know Jesus.

Manual Design by Krista Kuniyoshi and Josh Jeffrey

_______________________

[3] Campaign for Zdi

Campaign Content

Zdi was heading to an important conference and needed a bold look to set its booth apart from the others. The Artezen design team delivered with a campaign theme that was playful and purposeful. Have We Met? was inviting to the passers-by and also addressed Zdi’s concern that previous and current clients were not fully aware of its offering.

Artezen developed booth signage, a company information packet, informational tear-sheets for each Zdi product line, animated digital signage, and t-shirts. I wrote the content for each element and will use the theme to update the Zdi Web site in 2011.

Campaign Theme and Design by Melanie Shellito and Mark Huffman of Artezen

_______________________

[4] Web Site for Zdi

Web Site Content and Development

All writers need to be stretched, and this is the client that does it for me. Zdi is a technology-based company in the structured cabling field. The challenge is to communicate Zdi’s high-tech offering in a way that is understandable to the general public without degrading Zdi’s expertise.

This updated Zdi site was launched in 2011 to incorporate its new campaign—Have We Met? (unveiled at a conference late in 2010)—developed by the design team at Artezen.

Web Site Design by Josh Jeffrey

_______________________

[5] Social Event for Zdi

Event Theme Development and Event Management

Zdi needed an upscale social event to mark the launch of their status as an exclusive McIntosh dealer. Zdi partnered with Isringhausen Motors in Champaign to host a listening event to feature each of their luxury products at this invitation-only event.

My charge was to create the social event name, develop the theme, and write all content, as well as arrange for custom invitations, event signage, and event photography (Britten Traughber).

Invitation and Event Signage Design by Mark Huffman

_______________________

[6] Brochure for My Favorite Things

Brochure Content

The eclectic textile designs of Melissa Danner required a snazzy identity piece. With direction from designer Mark Huffman, I provided quippy content for this six-panel piece. Each panel featured an MFT product line and showcased pieces with Melissa’s signature combination of patterns and textures.

Check out My Favorite Things via blog or Etsy.

Brochure Design by Mark Huffman

_______________________

[7] Program for SDA

Content Editing and Writing

Stewardship Development Association develops programs for churches that would like to hold a stewardship emphasis series. Its newest offering, the Transitions package, includes sermon outlines, drama sketches, music, Sunday school lessons, bulletin inserts, mailers, and posters.

I was asked to provide content editing, write a few content elements, and review the art before the package went to print.

Transitions Program Design by Kelly Vaughan

_______________________

[8] Web Site for My Favorite Things

Web Site Content and Art Direction

My Favorite Things features the textile creations of Melissa Danner. She needed a site that was whimsical and artistic, exuding a bit of her eclectic styling. I worked with designer Pam Germer of Quade Graphiqs, acting as content writer and art director to get this site to shout Melissa’s style.

Although the site is no longer live, it’s still a project I’m very fond of! Check out My Favorite Things via blog or Etsy.

Web Site Design by Pam Quade Germer

_______________________

[9] Donor Communications for KMA

Copyediting and Proofreading

For five years I enjoyed working for KMA editing communications materials for Christian organizations and ministries. As my writing projects grew, I had to make room, and sadly, I needed to step away from my KMA work. This is a top-notch agency with wonderful people! I got to work on the following accounts while under contract:  Moody Bible Institute | Wycliffe Bible Translators | SIM
Messianic Jewish Alliance of America | ChristianWorks for Children